Mach Exchange Landing Page Revamp
Mach revolutionizes stablecoin markets with ultra-fast, low-cost cross-chain swaps, enabling seamless, versatile, and secure asset exchanges across blockchains.
Headquarters
Remote
Industry
Blockchain
Company size
11 — 50 employees
Funding
$4.8M
Services provided
— UX Research
— UI Design
— Website
The client
🔍 About the Project: The Mach Exchange redesign is a decentralized web app that empowers users to trade and manage assets securely, combining intuitive UX principles with the transparency and efficiency of blockchain technology.
🎯 Goal: To reimagine the Mach Exchange platform by delivering a seamless user experience, introducing an enhanced UI, and creating a robust design system to support future scalability and innovation.
🕵️♀️ My Role: Leading the product design overhaul from the ground up, conducting UX research, and collaborating closely with the Product Owner and stakeholders to align the redesign with business objectives.
📝 My Responsibilities:
Conducted market and UX research to identify pain points and opportunities.
Designed a user-friendly and visually engaging interface for the decentralized web app.
Created wireframes, user flows, and interactive prototypes for key features.
Developed a scalable design system to ensure consistency across the platform.
Oversaw the branding refresh to align with the new product vision.
Collaborated with engineers and QA to ensure design fidelity during implementation.
🌟 Team: 4 Engineers, 1 QA, 1 PM, 1 Business Analyst, 1 Graphic Designer, 1 Motion Designer, the Product Owner, and local stakeholders, with support from Marketing and User Support teams.
The challenge
Business Idea:
Mach Exchange aims to go beyond being a simple trading platform. By repositioning itself as a dual-purpose app, Mach caters to both individual traders and businesses seeking blockchain-powered B2B services. Its new features, like integrable widgets, empower third-party apps with secure and efficient crypto exchange capabilities, making Mach a cornerstone for innovation and accessibility in the DeFi ecosystem.
What Mach Exchange Does
Mach Exchange leverages its decentralized platform to provide seamless crypto trading while introducing innovative B2B services, such as customizable widgets that third-party apps can integrate. Built using modern frameworks like ReactJS, the platform ensures a responsive and user-friendly experience for all users.
User Benefits
Effortless trading and exchange of cryptocurrencies with advanced tools.
Access to integrable widgets that simplify crypto services for businesses.
A robust ecosystem combining speed, transparency, and security.
Marketing Goals
Establish Mach Exchange as a versatile platform for both individual traders and B2B clients.
Promote the platform’s security, transparency, and ease of integration for business solutions.
Educate potential users on advanced trading tools and B2B integration features.
Target Audience
🌱 Novice traders: Individuals new to crypto trading, seeking simple and low-barrier entry solutions.
🧑💻 Crypto-savvy users: Enthusiasts looking for a reliable and feature-rich platform to enhance their trading experience.
🏢 Businesses and developers: Companies seeking to integrate decentralized trading functionalities into their applications.
Main Competitors and Their Challenges
Competitors often face:
Limited support for B2B services, restricting utility for businesses.
High entry barriers, making platforms less accessible to new traders.
Outdated or non-intuitive user interfaces that complicate the trading experience.
Lack of educational content for onboarding beginners.
Mach Exchange addresses these gaps with a user-focused design, innovative B2B services, and a commitment to accessibility for all.
Competitors: LI.FI and DODO
LI.FI
🚫 Limited focus on bridging and aggregating liquidity, lacking broader B2B offerings like integrable widgets.
❗️ Targets developers and advanced users, leaving beginners behind due to a steep learning curve.
😟 Platform navigation is not intuitive, making it challenging to find key features.
😟 Minimal visual design with a heavily technical appearance, which can be intimidating for non-technical users.
✅ Supports multi-chain swaps, enabling diverse liquidity access.
✅ Comprehensive developer tools and API documentation for integration.
DODO
🚫 Focuses primarily on token liquidity and trading, offering limited B2B solutions.
❗️ High entry barriers for new users unfamiliar with decentralized finance concepts.
❗️ Complex features like Proactive Market Making (PMM) can overwhelm less experienced traders.
😟 Interface lacks user-friendly design, making it less accessible to novices.
😟 Sparse educational content, limiting onboarding for beginners.
✅ Advanced liquidity solutions for traders and projects.
✅ Transparent and well-documented smart contracts.
Mach Exchange Advantage
Mach Exchange sets itself apart by combining intuitive navigation, visually appealing design, and a dual-purpose approach, catering to both traders and businesses with its B2B widget integrations. This versatility ensures accessibility for a broader audience while maintaining advanced functionalities for experienced users.
The solution
Our team will develop a vibrant and impactful brand identity for Arbor, showcasing their dedication to environmental responsibility. The design will be modern, professional, and communicate Arbor's commitment to helping businesses make a positive difference. We'll then create a user-friendly and intuitive web application that streamlines the process of tracking environmental impact.
The web app will leverage clean visuals and data visualization techniques to ensure users can easily understand their environmental footprint. Integration with popular business tools and platforms will further enhance the user experience and simplify data collection.
To complement the web app, we'll design compelling marketing materials, including a website and social media ads, that target sustainability-conscious businesses. These materials will highlight the benefits of Arbor's platform and inspire companies to take action towards a sustainable future.
The Result
By the end of this project, Arbor will have a distinct and memorable brand identity that sets them apart in the sustainability tech space. Their web application will empower businesses to effortlessly track their environmental impact and gain valuable insights for making sustainable decisions. Additionally, captivating marketing materials will attract new clients and solidify Arbor's position as a leader in corporate sustainability solutions.
This comprehensive solution will not only streamline Arbor's user experience but also empower them to champion change within the business world. The result will be a future where businesses actively embrace sustainability and make a positive impact on the environment.
Deliverables:
Brand Style Guide (including logo, color palette, typography)
Web App Design & Development (including data visualization features)
Responsive Website Design
Social Media Ad Creative & Targeting Strategies
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